Economic Growth Archive
June 27, 2014 by Jordan Robinson Looking for new business leads? Look no further than the site selection community—who have become supporters and valuable resources for economic developers looking to expand their project pipeline. So how can economic development professionals get on a site selector’s radar? Instead of sticking to the status quo, economic development
Part 1, The Performance-Values Matrix “The actual company values, as opposed to the nice-sounding values, are shown by who gets rewarded, promoted, or let go.” – Netflix Culture: Freedom & Responsibility Every time I walk into a new company I am advising, I invariably encounter a set of noble values that are prominently displayed on
More than 15 years ago, my company and several others pioneered a novel approach to understanding consumers: engage with them through private, online communities. For the first time ever, brands had an ongoing dialogue with customers. Over the years, online community research has matured from novelty to necessity – an essential tool for marketing professionals.
The type of broker you should select depends on the type of buyer you hope to attract. Last week, I wrote a post featuring a small-business owner, Ann Price, whose restaurant in Atlanta has been getting lots of press. Unfortunately, the attention has been focused less on the quality of her food and more on
I have never heard of anyone who has had a bad customer experience with Amazon, Apple, Costco, or Salesforce. The aforementioned companies are incredibly successful due, in large part, to a material focus on the customer experience. Not surprisingly, the stock market has handsomely rewarded these four companies over the past decade. Amazon is so customer focused