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Economic Growth Archive

Transforming Five Economic Development Marketing Tactics from “Blah” to “Ah-Hah”

 June 27, 2014 by Jordan Robinson Looking for new business leads? Look no further than the site selection community—who have become supporters and valuable resources for economic developers looking to expand their project pipeline. So how can economic development professionals get on a site selector’s radar? Instead of sticking to the status quo, economic development

Your Company’s Culture is Who You Hire, Fire, & Promote

Part 1, The Performance-Values Matrix “The actual company values, as opposed to the nice-sounding values, are shown by who gets rewarded, promoted, or let go.” – Netflix Culture: Freedom & Responsibility Every time I walk into a new company I am advising, I invariably encounter a set of noble values that are prominently displayed on

Getting the Most from an Online Customer Community

More than 15 years ago, my company and several others pioneered a novel approach to understanding consumers: engage with them through private, online communities. For the first time ever, brands had an ongoing dialogue with customers. Over the years, online community research has matured from novelty to necessity – an essential tool for marketing professionals.