Monthly Archive:: November 2015

People, Process, Product: Spiritual Lessons For Entrepreneurs From Marcus Lemonis #TheProfit
November 27, 2015
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I don’t watch a lot of reality TV. But recently, I have come to really appreciate The Profit, a CNBC show where serial entrepreneur Marcus Lemonis goes into struggling businesses, invests in them, and isn’t afraid to get his hands dirty in the process. What I like the most about Lemonis is that his business

Conducting a Social Media Audit
November 25, 2015
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Whether marketers like it or not, consumers are now generating over 25% of content that appears in web searches for specific brand names, and consumers often trust those social media messages more than advertising or news articles about the brand. Research has shown that this “electronic word-of-mouth” is seen as reliable by consumers and significantly

Be a Team-First Manager and Watch Your Customer Service Soar
November 23, 2015
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by: Marc Davis Most founders have two stakeholders to please: customers and employees. While that sounds easy enough, it isn’t always simple. There are times when the best interest of a customer is at odds with that of an employee. For example, imagine an upset customer who is becoming demanding of an employee. How do you solve this? Is the customer

Emotion and the Art of Negotiation
November 20, 2015
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NEGOTIATIONS Emotion and the Art of Negotiation by: Alison Wood Brooks It is, without question, my favorite day of the semester—the day when I teach my MBA students a negotiation exercise called “Honoring the Contract.” I assign students to partners, and each reads a different account of a (fictitious) troubled relationship between a supplier (a

10 best practices to improve customer support | Infographic | Desk.com
November 18, 2015
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10 best practices to improve customer support Today’s customer is changing the world of customer service. The volume and speed of communication has quickened at breakneck pace, and customers expect questions and comments to be answered and acknowledged quickly. How can your business keep up? Check out these 10 customer service best practices pulled from