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Economic Growth Archive

Meeting of the minds – News – Sault Ste. Marie Evening News – Sault Ste. Marie, MI – Sault Ste. Marie, MI

Senior Business Consultant Josh Billington of the Small Business Development Center addressed those in attendance for the Sault Ste. Marie Economic Development Corporation’s Manufacturer’s Appreciation Luncheon on Tuesday at Lake Superior State University. Billington outlined a variety of services available to local manufacturers that could help them increase sales and expand their workforces through consultation,

The Intangible Things Employees Want from Employers

Understand the me-to-we continuum. There are some companies we look at, admire, and say, “Wow, I really want to work for them.” These companies understand that employees are as important as the paying customers who consume the products and services they sell. And they know that the transparency of social media means the company’s reputation

Conducting a Social Media Audit

Whether marketers like it or not, consumers are now generating over 25% of content that appears in web searches for specific brand names, and consumers often trust those social media messages more than advertising or news articles about the brand. Research has shown that this “electronic word-of-mouth” is seen as reliable by consumers and significantly