marketing Archive

Your Company Culture Can’t Be Disconnected from Your Customers
March 23, 2016
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Most companies only look inward. Few leaders today would deny the importance of organizational culture — it shapes and sustains both employee productivity and business results. But although culture matters to managers trying to transform their organizations and even auditors who now work todocument culture, it is often ambiguous and hard to define. Culture is more than

The Inside Story of Uber’s Radical Rebranding | WIRED
February 10, 2016
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TODAY, MILLIONS OF people around the world will turn on their smartphones and scan their screens for the black-and-white Uber icon, only to find it missing. Instead, they’ll see a colorful geometric shape—hexagonal if they drive, circular if they’re a rider—surrounding a small, bit-like square. The colors and patterns will vary from country to country—red in China,

7 Insane Website Updates That Will Grow Your Sales | Inc.com
February 1, 2016
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Set your company up for success this year by investing in your website. Just make sure you invest in the right things. Editor’s note: “The First 90 Days” is a series about how to make 2016 a year of breakout growth for your business. Let us know how you’re making the first 90 days count by joining the